Read this social issues essay and over 89,000 other research documents. Nikes north star the natural step nikes north star the natural step 39. To achieve that, we need all parts of our value chain to understand and deliver on our goalsfrom our leaders to product designers, to the employees in our stores, and workers in contracted factories who make our products. Between 25% to 50% of its employees and staffs in the region restrict access to toilets and drinking water during the workday.
Nike responses corporate social responsibility education. Nikes corporate social responsibility nikes corporate social responsibility csr practices have been evolving since 1991. Oct 28, 2010 sustainability reportingsustainability reporting nike has published its fiscal 2007 to 2009 corporate responsibility report. Impact report shares our progress toward our 2020 targets and priority issues. Corporate responsibility at a tipp ing point that nike is now taking corporate responsibility into their own hands by issuing a corporate responsibility report. Nike is also planning on implementing human resources management. Apr, 2005 the 108page report, nikes first public corporate responsibility report since it made the decision to stop reporting in october 2002 when it petitioned the u. Nike, social responsibility, and the hidden abode of production article pdf available in critical studies in media communication 172. Corporate social responsibility nike case study custom. The corresponding csr policy and strategy are based on nike s consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel. Nike corporate social responsibility report introduction background.
Nikes journey from having a corporate responsibility function towards becoming an integrated sustainable business and innovation model was further developed. The corresponding csr policy and strategy are based on nikes consideration for communities and customers, whose interests significantly influence the companys design and production of its athletic footwear, equipment and apparel. At first, nikes approach to csr could be characterized as insufficient and generally lacking in. In 1998, the new york times exposed that nike paid workers in china and vietnam less than two american dollars a day. May 11, 2016 nike reaffirms commitment to environmental and social targets in new sustainability report. Discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in their supply chains around the world. The case for establishing a corporate social responsibility initiative at under armour by david schofield. Why nike sees social responsibility as an opportunity to innovate nikes hannah jones and soccer great abby wambach are finding powerful, targeted ways.
Jun 08, 2007 nike says that its corporate social responsibility csr campaign is no longer just a risk and reputation management tool, but a core business objective. Corporate social responsibility how does this idea play. Corporate social responsibility program successes 100% retention rate 60% girls 120% increase in applications 12. Managing ethical missteps sweatshops to leadership in. In the corporate world today, few terms are more discussed than sustainability and corporate social responsibility. Csr rankingscsr rankings the corporate responsibility magazine rank 23rd nike inc. Nikes tagline, just do it, is an inspirational call to action for the millions who wear the companys athletic gear. Nikes acquisitions include starter and umbro nike, inc. Nike aims to be a brand with purpose that moves the world forward. Nike and its approach to corporate responsibility table of contents introduction 3 a brief overview of nike 4 approaches of nike towards corporate responsibility 4 discussion 6 leadership corporate responsibility 7 structure of corporate responsibility 8 hiring process 9 centralizing and decentralizing 10 conclusion 11 references 12 introduction the perception of corporate responsibility is. It is headquartered in oregon, united states and operates on a global scale. The case for establishing a corporate social responsibility. Why nike sees social responsibility as an opportunity to innovate nikes hannah jones and soccer great abby wambach are finding powerful, targeted ways to foster respect for the planet and all.
If you continue browsing the site, you agree to the use of cookies on this website. Corporate social responsibility csr is not the same as corporate philanthropy as can be seen for readers of the work up to here nearly finished by the way 5. Cbs centre for corporate social responsibility cbs working paper series porcelaenshaven 18 dk 2000 frederiksberg isbn 9878792117280 working paper no. Corporate responsibility report fy0709 8 business overview nike, inc.
The writer should not write in their personal opinion however only analysing the theories and aligning them with the questions. Nike s acquisitions include starter and umbro nike, inc. Nike issues fy04 corporate responsibility report nike news. Nike reaffirms commitment to environmental and social targets in new sustainability report. Exam practice question corporate and social responsibility at nike, inc. Nike stakeholders help them prioritize the key issues and develop their corporate social responsibility. Environment 58 employees 62 community 58 governance 57. Nike aware of their csr issues and aware that corporate social responsibility and stakeholder can effect the sustainability of nike. Sweatshops forced labour child labour denial of maternity and sick leave unhealthy working conditions refusal to fully compensate its workers with fair wages employees are subjected to abuseful discipline 40 overtime hours. Ethical and social responsibility issues nike began globalization through industrializing in countries, such as vietnam, malaysia, indonesia, and cambodia. Nike responses corporate social responsibility education index. This is a report on how i would develop a social responsibility strategy for nike my client. Pdf nike, social responsibility, and the hidden abode of. Nike ppt nike corporate social responsibility free.
Nike realized that care about worker live, as well as enhanced support workers will bring many social benefits and increased profits in the longterm. The company is traded on nyse and operates in apparel industry. Nike nike highlights two areas in their csr program. At first, nike s approach to csr could be characterized as insufficient and generally lacking in. Nike is using the power of their brand, the energy and passion of the people and the scale of business to create a meaningful change. The sentiments of nikes ceo, mark parker, echo those of other sport and nonsport corporate leaders. What is nike doing to help thier community nikes social responisibilities livestrong nike colordry has been changing the way the world fights cancer since 1997 goal. Nike is the leading company in sports and fitness fields and located near beaverton, oregon csrwire, 2012. Nike responses corporate social responsibility essay. No longer the poster child for all that is wrong with the globalized economy. According to the survey done by cnnmoney, paid vacation, onsite childcare, job sharing program and telecommuting are provided to employees by nike. But in terms of corporate responsibility, nike didnt always. Nikes mission statement to bring inspiration and innovation to every athlete in the world.
Now, nike is peddling a rather frank assessment of the limits of factory monitors and compliance, a move that will likely burnish its image even more. Not only are they helping better the health of the world and. Arnold schwarzenegger this speech broke the internet and most inspiring speech it changed my life. How can nike be a globally recognized ethical brand.
On the community side, nike focuses on innovating to get kids moving, creating positive impact in local communities, and. Nike fy0506 corporate responsibility report, nike inc. This step is forced the firms systemic, process and the culture change to rise up the corporate social responsibility concern the environment, health and safety for nikes labor. Nike inc released its fiscal 2007 to 2009 corporate responsibility cr report which outlines the next evolution of its cr strategy from a risk management, philanthropic and compliance model to a longterm strategy focused on innovation, collaboration, transparency and advocacy. In 2009, nike hired more women than men in europe, the middle east, and in the u.
At the factory level, worker agency was not facilitated by the integration of nikes sourcing and csr policies, its added productivity incentives or yearround monitoring of work conditions. Nike link and analysis the csr issues with the condition of global business competition. Corporate social responsibility how does this idea play out. The 108page report, nikes first public corporate responsibility report since it made the decision to stop reporting in october 2002 when it. In addition to the global compact, nike serves as a board member of business for social responsibility, the fair labor association and the global alliance for workers and communities. One of the most prominent ones among these is the global compact. Nike and its approach to corporate responsibility essay. Nike engages with its stakeholders through various forums and organisations. Nike uses recycling and lowwaste processes wherever possible, and prototypes new technology to reduce environmental impact. Nikes approach to corporate responsibility marketing essay.
Nike releases corporate responsibility cr report sgb. It said that staffs and employees work in a poor environment. The opportunity is greater than ever for sustainability strategy to drive business growth, build deeper consumer and community connections, and create positive social and environmental change. Nike corporate responsibility in its approach to social responsibility, nike groups initiatives into six separate categories. These are a couple of the things nike is doing to better the conditions in many of their factories. Nike says that its corporate social responsibility csr campaign is no longer just a risk and reputation management tool, but a core business objective. May 10, 2016 corporate social responsibility program nike slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Nike do some actions regarding to the respect of planet and people. Nike became an international company when it opened an office in taiwan in 1975, and it now has branch offices all over the world. For managers, they continue to deal with improving working conditions for factory. Nike s purpose is to unite the world through sport to create a healthy planet, active communities and an equal playing field for all. Corporate social responsibility csr and sustainability data for nike, inc.
The challenges nike faces concerning corporate social responsibility are prevalent in many large apparel industries. Figure 6 nikes csr strategy sustainability report fy11. Corporate social responsibility nike case study there are two uploaded documents. With control of over 60% of the business nike has become a pop culture and at the same time involved in corporate social responsibilities. Historical earnings and revenue growth, and the overall management of the company, has been quite admirable. Nike s corporate social responsibility csr practices have been evolving since 1991. Pdf what is corporate social responsibility all about. Please see attchement and reference the 8 sources you can use 3.
Nike responses corporate social responsibility essay bartleby. Nikes corporate social responsibility csr practices have been evolving since 1991. The writer should not write in their personal opinion however only analysing the theories and aligning them with the questions continue reading corporate social. What is nike doing to help thier community nike s social responisibilities livestrong nike colordry has been changing the way the world fights cancer since 1997 goal. We nike see corporate responsibility as a catalyst for.
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